Consumer alert logo

Unauthorized Website Posing as DBO Licensee Private Lending Direct, LLC

Oct 8, 2019

The Department of Business Oversight (DBO) has been notified that the website is using the name, address and phone number of a DBO-licensed entity, Private Lending Direct, LLC, without the entity’s authorization or permission. The website lists the licensee’s Hermosa Beach address and phone number, but the website operator is not licensed to make loans in California. The organization at, should not be confused with the DBO-licensed finance lender Private Lending Direct, LLC, license number 60DBO-44629. The licensee’s official website is at

The DBO urges consumers to exercise extreme caution before responding to any solicitation promoting loans or other offers. To check whether a California financial service provider is licensed in California, or to file a complaint, consumers should go to the DBO website at or call 1-866-275-2677.

Help us improve the DFPI website! Share your feedback.


Last updated: Dec 31, 2019 @ 11:58 am