The stakes are high here in California, home to Silicon Valley, where more successful investors have been minted than anywhere in the world. The proliferation of new challenges, technologies, and opportunities puts greater emphasis than ever on the maxim that a successful investor is a knowledgeable investor.
“An investment in knowledge pays the best interest.”
Benjamin Franklin, Founding Father
“The stock market is a device to transfer money from the impatient to the impatient.”
Warren Buffett, Legendary investor
DFPI and investing
We urge all Californians to investigate before they invest. And we back that up with resources that let you get important background information on thousands of brokers, professionals, and financial products. And if you feel like you’ve been treated unfairly or the law has been broken, we can connect you with the agencies charged with helping set things right.
Featured Resources

Investor Information
Your state government plays a critical role when it comes to the regulation of businesses involved in financial planning and investing. We have gathered together links to important resources to help you investigate before investing your hard-earned money.

Investment Scams – What Consumers Need to Know
This page is devoted to helping you protect yourself from investment cheats, with ways to help you avoid fraud, and find investment opportunities that offer real promise.

Five Steps to Building Generational Wealth
Generational wealth is financial wealth and assets that can be passed down from one generation to the next. Most people plan to pass on their wealth to their children or other designated heirs, giving them the gift of greater financial security. Passing down of wealth through inheritance can have a beneficial multiplier effect, building a “wealth snowball” that grows exponentially over time.

Useful Terms
Fund
Simply put, a fund is a pool of money intended for a specific purpose. There’s no limit to the kinds of funds, but common varieties include funds for college and retirement.
Mutual Fund
A mutual fund lets you pool your money with other investors. Together, you can buy a collection of securities—such as stocks and bonds—across multiple corporations or other issuers (governments, investment trusts).
Workplace Retirement Accounts
Workplace retirement accounts can help you reach your retirement goals. These are facilitated via work, meaning you can choose a percentage from your gross income that works within your budget. These often offer tax advantages that can incentivize your investing.
IRA (Individual Retirement Account)
An IRA (Individual Retirement Account) can be a good option for people who don’t have a retirement account through their employer, and a good supplement for those who do. IRAs are tax-deferred so that withdrawals can be tax-free after a certain age. This is a good way to build up sizable retirement savings in a matter of years.
Fractional Share
A fractional share is when you own less than one full share of a company. Fractional shares make it possible to invest in stocks on a shoestring budget, and can be a low-cost way to diversify your portfolio.
Index Investing
Index investing, also called passive investing, is an investment strategy in which you invest in a mutual fund or exchange-traded fund (ETF) that tracks a particular index. It can be appealing for people who don’t have the time or experience to research specific stocks, bonds, or other investments.
Savings Bonds
If you’re risk-averse, savings bonds — or Treasury securities — may be the right investment for you. You can buy savings bonds that mature in as little as 30 days or as long as 30 years.
Certificates of Deposit (CDs)
Certificates of Deposit (CDs) are little-to-no risk investments, and typically feature low rates of return. The upside is that you know precisely how much money you will have when the CD matures.
Other Useful links
DFPI Investor Information:We’ve gathered links to important resources to help you learn more about services before investing your hard-earned money.
How to Start Investing: A resource from Fortune magazine that helps guide early investors through important topics like goal-setting, measuring risk tolerance, and more.
How to Start Investing in 2024: A 5-Step Guide for Beginners:A resource from NerdWallet to help you choose your investment strategy and put it into practice.
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Consumer Insights

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Be Vigilant Against Scams and Unlawful Activities Seeking to Exploit Heightened Economic Anxieties Resulting from Wildfires
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