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Overview

The foundation of DFPI’s mission, vision, and role is to champion and uphold financial protections for all Californians. We protect consumers and maintain a healthy and trusted financial marketplace by enabling responsible innovation through thoughtful regulation and enforcement.

The Department’s 2024-2026 Strategic Plan is grounded in three core values:

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Safety and Soundness
Effective regulation and promoting fair and honest business practices to maintain consumer trust and confidence in an array of financial services, products and professionals.
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Responsible Innovation
Maintaining the balance between embracing transformative technologies and security for everyday Californians engaging with our financial services system.
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Economic Mobility
Collaborating to improve the financial well-being of California consumers through increased access to economic mobility and generational wealth-building opportunities.

Our Goals

Goal 1: Strengthen the financial services ecosystem through oversight and consumer protection.

Key Action Areas:

  • Enforcement to provide market accountability and protect consumers.
  • Enhance supervision and examinations of financial institutions, products, and services.
  • Implement laws and regulations, including the California Consumer Financial Protection Law and the Digital Financial Assets Law.

Goal 2: Drive operational excellence throughout the department.

Key Action Areas:

  • Enhance DFPI data analytics and technology for increased insight and improved efficiency.
  • Facilitate knowledge-sharing to enhance policies, programs, and practices.
  • Increase transparency through improved regulatory communications.

Goal 3: Expand DFPI’s reach and impact.

Key Action Areas:

  • Increase awareness of DFPI among key stakeholders.
  • Expand engagement and partnerships.
  • Foster responsible innovation.

Goal 4: Advance opportunities for Californians to achieve economic security and mobility.

Key Action Areas:

  • Promote increased investment in under-resourced communities.
  • Advanced financial empowerment for underserved and vulnerable Californians.
  • Modernize approach to regulating high-risk investments.

Goal 5: Elevate the DFPI’s commitment to equity, diversity, inclusion, and accessibility.

Key Action Areas:

  • Improve language and accessibility access for all DFPI stakeholders.
  • Increase employee retention and satisfaction.
  • Integrate equity, diversity, inclusion, and accessibility practices into department operations and decision making.

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